What Is Attention Tracking — And Why Every Publisher Should Care About It
You made it to the bottom — which means AttentIQ noted that this was a high-engagement session. Footer ad scores increase when a meaningful percentage of your audience reads this far.
Introduction
Short intro.
Another short one.
This is a blockquote that should not be counted as a regular paragraph for ad insertion purposes. It sits between content sections and could confuse paragraph detection.
This is the first real content paragraph with enough text to matter. We want to make sure the paragraph detection picks this up correctly and doesn’t get confused by the blockquote above it.
This paragraph follows immediately and has a good amount of text. Users who read this far are genuinely engaged with the content. The attention tracking should register meaningful time here as the content becomes more detailed and interesting to read through carefully.
You made it to the bottom — which means AttentIQ noted that this was a high-engagement session. Footer ad scores increase when a meaningful percentage of your audience reads this far.
Paragraph after an image block. This is a common pattern in blog posts and could cause issues if the image or caption gets counted as a paragraph, pushing the ad insertion point off by one or two positions.
Left column paragraph. Gutenberg columns are a common layout tool and each column contains its own paragraphs. This could confuse the content detection if it picks up both columns separately instead of as one content block.
Right column paragraph. If both columns are detected separately they might score differently and the ad insertion could land inside a column layout which would look broken.
Main Section
This is where the main content begins in earnest. The heading above should not interfere with paragraph counting. Real readers would spend significant time here reading through the detailed information provided in this section of the article.
Continuing the main section with more detailed content. This paragraph contains enough substance that a real user would slow down and read carefully. The attention tracker should register a higher dwell time here compared to the shorter paragraphs earlier in the post.
- List item one — lists are common in blog posts
- List item two — should not be counted as paragraphs
- List item three — ad should not insert inside a list
- List item four — this could push insertion point off
Paragraph immediately after a list block. This is another common pattern that could cause insertion issues if the list items get counted as paragraphs. The ad should never appear inside a list or between list items.
This is the hotspot paragraph. We will spend a lot of time here during testing to make sure the algorithm correctly identifies it as the highest attention zone and inserts the in-content ad after this paragraph rather than somewhere random.
Paragraph after the intended hotspot. If the ad insertion is working correctly it should appear before this paragraph, right after the hotspot above. This paragraph should appear after the ad unit.
This paragraph is inside a custom HTML block. It looks like a paragraph but lives inside a div. Will the system count it or skip it?
Back to a normal paragraph after a custom HTML block. The HTML block above contains a paragraph-like element that might confuse detection depending on how the DOM is structured after Gutenberg renders it.
Conclusion
The conclusion section begins here. Users who make it this far are highly engaged readers. Footer ad placement should be considered for posts where scroll depth data shows users consistently reaching this point.
Second conclusion paragraph wrapping up the content. If the footer ad is enabled it should appear after this final paragraph without conflicting with the in-content ad above.
Final paragraph. This is the last piece of content before any footer elements. The footer ad if enabled should appear cleanly after this without any layout issues caused by the Gutenberg block structure.